Organic Content moduleInstead of: Hire a social team.
Run it with one.
Organic content is the job everyone agrees matters and nobody has time for. This module covers it: what to post, the posts themselves, and keeping it going after week three.
The job.
Most brands don't have a content problem. They have a consistency problem. The plan gets made, the first two weeks go out, and then a launch or a customer or a Tuesday gets in the way.
Organic Content is built so one operator can keep a brand publishing without it becoming their whole week. It works inside the same system as the rest of your marketing, so it starts from your brand, your offers and what has already worked. Not from a blank box.
Who does what.
The system
- Plans what to post
- Writes the posts and captions
- Keeps the queue full, so a busy week doesn't become a silent month
Still your job
- Decide which posts are any good. That is still your job, sorry
- Add what only you know: the launch, the customer story, the opinion
- Approve what goes out
It feeds the others.
Organic Content is one of six modules in one system. What happens here does not stay here.
Fair questions.
Will the posts sound like everyone else’s?
They are written from your brand, your offers and what has already worked for you, and nothing goes out until your operator approves it. If a post is bland, it doesn't ship. That part is on purpose.
Do I still need a social media manager?
If you have one, they are your operator and they get a lot more done. If you don't, someone on your team can run it. Either way, a person stays in charge.
The rest of the system
Instead of: Hire a social team.
Run it with one.
Pre-launch. We will email you when a seat opens.