Email Marketing moduleInstead of: Send it next week.
Run it with one.
Email is the channel you own and the one that slips first. This module covers the emails your list should be getting: written, built and sent.
The job.
Most startups have a list and a guilty conscience. The newsletter was going to be weekly. Then it was monthly. Then it was an apology.
Email Marketing is built so one operator can keep email going without it eating a day: the regular sends, the announcements, the sequences that should have been set up a year ago. It draws on the same system as your content and ads, so the email matches what you're saying everywhere else.
Who does what.
The system
- Plans what to send and when
- Writes and builds the emails
- Sends them, and reports what got opened and clicked
Still your job
- Decide what is worth your subscribers' attention
- Add the news only you have
- Approve the send
It feeds the others.
Email Marketing is one of six modules in one system. What happens here does not stay here.
Fair questions.
Will it email my list without me seeing it first?
No. Your operator approves what goes out.
What kinds of email does it cover?
The everyday ones a brand should be sending: regular updates, announcements and follow-up sequences. The specifics are still being shaped before launch.
The rest of the system
Instead of: Send it next week.
Run it with one.
Pre-launch. We will email you when a seat opens.