For foundersInstead of: Brief the agency.
Run it with one.
All of your marketing. One person. No retainer.
Building was never the hard part. Telling people was.
You shipped. Then came the quiet.
Marketing turned into the thing you do at midnight, between everything else, with a guilty look at the roadmap. It is not a personality flaw. It is a staffing problem.
100% building. 0% telling anyone. We can help with the second number.
Three ways to get marketing done.
And the one nobody mentions.
- 01
Instead of: Hire a team.Works well. Costs a team.
- 02
Instead of: Brief an agency.You get a retainer, a kickoff call and a very nice deck.
- 03
Instead of: Do it yourself.At midnight. Across more tabs than anyone should have open.
- 04
Run it with one.
One operator. One system. Content, ads, email, SEO and reporting.
You built the product. Somebody still has to tell people.
It can be one somebody. These are the six jobs they run from one place.
Something to show for it. For once.
The agency sent a 40-slide deck. You wanted customers. Ovrdrive skips the deck.
What you get is the marketing itself, going out every week, and a plain report on what it did. This is ours, run on Ovrdrive.
It stays in the building.
The operator is one of your own people. It can be you.
That matters more than it sounds. Nobody outside the company has to learn your product, your customers or your tone, and nothing they learn walks out when a contract ends.
If the operator is you, it still takes time. Less than before, not none. We would rather say so now.
Still weighing it up?
Fair questions.
I am technical, not a marketer. Can I run this?
Yes. The system carries the craft: what to post, what to send, what to test. You bring what you know about the product and the customer, which is the part nobody else has.
Who should be the operator?
You, a co-founder or the first capable generalist on the team. They need to know the business, not every channel.
How much of my week does it take?
Less than doing it across eleven tools, and more than zero. We will publish an honest number once real operators have run it, and not before.
We were burned by an agency. Why is this different?
Because nobody is in the middle. Your own person runs it, sees everything and decides what ships. You were not wrong to hire an agency. The deck was very convincing.
What does it cost?
$790 per month at launch, for one seat and all six modules.
Instead of: Hire a team.
Run it with one.
All of your marketing. One operator. No retainer.
Pre-launch. We will email you when a seat opens.